Understand how learners find your workshop

Label campaign links consistently

Where the team uses campaign tags, agree a simple naming convention for the channel and message. Test the final official workshop link before sharing it. Avoid putting personal data in tracking parameters.

Ask for context

A brief optional question about how someone found the workshop can complement analytics. Someone may see several messages before enrolling, so one recorded source may not describe the whole decision.

Interpret gaps carefully

Privacy settings, forwarded links, and cross-device visits can leave attribution incomplete. Do not assign a precise source when the evidence is missing. Use the data to improve communication and fit, while judging learning quality through learner work and feedback rather than marketing metrics alone.